Investor Overview · Entry-Level Collector Line

Care for Me: Baby Experience

An affordable, lifelike baby doll with a drinking and wetting system, made for collectors, caregivers, and the young at heart, ages 14 to 99.

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The DreamShyre nursery: a row of lifelike newborn dolls swaddled in lavender bassinets, with more dolls on the shelves behind

Inside the DreamShyre nursery

Six Years of Proven Demand

A loyal collector community, already built.

For six years, DreamShyre has sold premium lifelike dolls priced from $300 to $2,000 to a devoted, repeat-buying audience. We know what collectors love, what they ask for, and what they wish cost less.

years in business

X,XXX

dolls sold

customers · X% repeat-buyer rate

social followers / email subscribers

The Gap We Fill

Our customers asked for an easier way in.

Our current dolls are heirloom-quality investments. Many collectors, gift-givers, and care providers want the same emotional connection at a more accessible price.

Care for Me is our entry-level collector line, built around the interactive experience people love most: feeding and caring for baby.

Investor pointA lower price point widens the funnel, brings in new customers, and gives existing collectors a reason to buy again.

The price ladder

Care for Me · $ price

Entry point · new collectors, gift-givers, facilities

Collectors trade up over time

Signature dolls · $300–$2,000

Heirloom-quality · our existing core line

The Product

More than a doll. An experience.

Every Care for Me baby invites a gentle routine: hold, feed, change, comfort. It's the moment collectors tell us they love most.

Care for Me features: like real life, drinks and wets, anatomically correct, weighted, soft skin feel, medical-grade silicone, hand painted

Drinks and wetsFeed baby a bottle, then change baby, just like real life.
Soft, weighted, lifelike feelMedical-grade silicone with a soft skin feel and realistic newborn weight weight, size
Hand painted, anatomically correctEach baby is finished by hand for true-to-life detail.
Everything baby needsIncludes bottle, diapers, outfit, blanket, accessories
Safe, washable materialsMedical-grade silicone, easy to clean confirm certifications
Designed for ages 14 and upA collector piece, not a toddler toy.

Who It's For

Ages 14 to 99. Young at heart.

One product, five audiences, each with its own reason to reach for baby.

Collectors

A gentle, affordable way to grow a collection.

Teens & young adults

Nurturing play, hobby, and creative expression.

Gift-givers

A meaningful present for a grandmother, daughter, or friend.

Older adults & seniors

Comfort, routine, and connection.

Care communities

Schools, mental health programs, and elder homes.

Real Customers

Moments that sell themselves.

Unposed photos from our nursery visits and senior-home events. The same reaction shows up every time: a smile, a gentle hold, and a story about someone they once cared for.

A smiling senior woman in a wheelchair cradling a baby doll in a red outfit — Instant comfort

A senior woman laughing as she rocks a baby doll wearing Minnie Mouse ears — Pure joy

A DreamShyre team member handing a baby doll to a delighted senior woman — Hand to hand

A mother and daughter smiling while giving a baby doll a bath in the nursery — Bath time

A mother and daughter wrapping a baby doll in a yellow duck towel — Wrapped & cozy

What the Research Says

Comfort with a purpose.

Doll therapy has been used in dementia care for decades, and published reviews point to real promise.

2022

Systematic review · Healthcare

Doll therapy appears to improve emotional state, reduce disruptive behaviors, and encourage communication.

Read the review ↗

2024

Scoping review · Nursing Reports

Across 12 care-home studies, three themes recurred: fewer behavioral and psychological symptoms, better communication, and less distress for caregivers.

Read the review ↗

2016

Critical review · Dementia

Doll therapy has the potential to increase well-being for some people living with dementia.

Read the review ↗

An honest note

Researchers say the evidence base is still developing and call for larger randomized trials. Results vary by person. Some people lose interest over time, and some staff worry about dignity and autonomy, so the approach should always be person-centered and respectful. A 2014 JBI review also found limited evidence.

Our positioning

Care for Me is a comfort and wellness product, not a medical device or treatment. We do not claim to treat or cure dementia.

Opportunity for investors

We can partner with a university or care provider on a small pilot study using our own product, building proprietary evidence.

Elder Homes & Community Impact

We've already seen the joy firsthand.

We bring our dolls to senior homes as part of our community work and have watched residents light up, start conversations, and find calm. Care for Me makes that experience affordable and scalable for facilities.

Facility bundles: sets of X dolls
Care-staff guide on respectful, person-centered use
Replacement accessory kits for ongoing use

The DreamShyre team, volunteers and residents in matching pink Be My Doll-entine shirts, holding baby dolls outside a senior home

Our Be My Doll-entine senior-home event

A smiling senior woman in a wheelchair cradling a baby doll in a red outfit during a senior-home visit

From a DreamShyre senior-home visit

Schools & Mental Health Facilities

Nurturing skills and emotional comfort.

Programs in schools (child development, life skills, parenting education) and mental health settings can use the Care for Me baby experience for nurturing practice, emotional regulation, and calming routines, under staff guidance.

Positioned as a supportive tool used by professionals. We make no clinical claims.

Target buyers

Health & family-life classesCounseling programsActivity directorsOccupational therapistsAdd pilot partners

A young girl gently powders a lifelike baby doll on a changing table in a pastel nursery

Nurturing practiceFeeding and changing build patience and care routines.
Emotional regulationA soft, weighted presence to hold during hard moments.
Calming routinesA predictable ritual staff can guide and repeat.

Mama Coly smiling as she cuddles a lifelike baby doll in a diaper

Mama ColyFace of Care for Me

Mama Coly

Introduced by a character the internet already loves.

Mama Coly is a cherished online personality with a built-in, trusting audience. As the face of Care for Me, she brings warmth, storytelling, and instant reach.

4M+Viewers across platforms

50M+Likes

Launch plan

Launch content seriesUnboxing videos“Day in the life” videosGiveawaysCollector-community events

In Her Own Words

A note from the creator.

Mama Coly holding Dawn, framed in lace, beside her handwritten-style note from the creator

Long before this product ever existed, it was already a dream in my heart. As a child, I loved baby dolls… and that love never left me. When I discovered silicone dolls, I dreamed of creating one that was beautiful, realistic, truly original, and still affordable enough for more people to experience and enjoy.

Today, I am so incredibly proud to introduce Dawn… an original DreamShyre sculpture, lovingly reproduced and hand-painted so you can hold a beautiful silicone baby that drinks, wets, and provides a wonderfully realistic baby-care experience.

Dawn was created to bring joy to young collectors, the young at heart, and everyone in between. Whether she becomes your very first silicone baby or a treasured addition to your collection, I hope you love and cherish her as much as we loved creating her for you.

With so much love,

MamaColy and the DreamShyre Family

Market Opportunity

Collector dolls are growing while play dolls shrink.

−8%

Industry coverage reports the play doll market declined about 8 percent year over year, while collector dolls are rising, with reborn-style baby dolls the top pick among collectors for their realism and emotional connection.

Source: The Robin Report ↗

$338M–$1.2B

Third-party estimates for the global reborn doll market range widely, with projections of strong growth.

Verify & cite one credible source before presenting.

Care, not just display

Collectors increasingly care for and interact with their dolls rather than only displaying them, which matches our drinking and wetting experience exactly.

Unit Economics

Built for healthy margins.

Rule of thumb we're designing to: wholesale at about half of retail, and a product cost under 25 to 30 percent of retail.

Item	Per unit
Cost to manufacture (doll)	$[ ]
Accessories and packaging	$[ ]
Shipping and fulfillment (direct)	$[ ]
Total landed cost	$[ ]
Proposed retail price (direct & online)	$[ ]
Proposed wholesale price (retailers, facilities, bulk)	$[ ]
Gross margin at retail	[ ]%
Gross margin at wholesale	[ ]%
Facility bundle price (set of X)	$[ ]

Gross margin by channel

Bar heights are illustrative until real figures are added.

[ ]%

DirectWholesaleFacility bundles

Go-to-Market

Three channels, one product.

Direct to collectors

Our existing audience, email list, and social, amplified by Mama Coly.

Wholesale & retail

Boutiques, gift shops, and online marketplaces.

Institutional

Elder homes, schools, and mental health facilities, through outreach, pilot programs, and facility bundles.

Why Us

The team that already knows these collectors.

We aren't guessing at demand. We've been listening to it for six years.

Six years of sales and customer knowledge
An existing audience and a beloved brand ambassador
Real community work with seniors
Supply chain and production experience add
Strong brand look and storytelling

The Ask

Let's grow Care for Me together.

We are seeking $[AMOUNT] to fund our first production run, inventory, a marketing launch with Mama Coly, a facility pilot program, and certifications.

Use of funds

[ ]% Production
[ ]% Marketing
[ ]% Pilots & research
[ ]% Operations

Milestones

Launch: launch date
Units sold: target
First facility partnerships: number / names
Revenue: target

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